Tivat’s city center by the seaside “Pine” attracts people from near and far and traditionally forms the midpoint of its social life. Visitors and locals appreciate to linger and stroll where there is no car traffic and the views are open to the beautiful bay. A disruptive factor in the charming cityscape of Tivat had been that unsightly electrical cabinets were standing around in many places in the middle of the city, spoiling the idyllic image of this place. Necessary, yet ugly pieces of infrastructure met in most human settlements with electricity – things we see everyday and have learnt to ignore. The boring, dreary gray of these “transformers” did not fit into the lovely surroundings. In order to improve this situation, the Tivat Tourism Organisation invited local artists to brainstorming on how to change the picture. The “TransformaTivat” idea was soon born. The project aimed not only to solve the problem of unattractive electrical cabinets, but also to involve the local community, in a new cooperation with artists, to share meaningful messages with affordable interventions. The goal was also to stimulate residents and visitors to slow down, stop, reflect, start conversations – and enjoy the sustainable transformation of the city, which is visible in many other ways as well.
Painted by local artists, the cabinets located along the promenade stretch from Pine to Kalimanj, seek to add a touch of beauty to Tivat’s urban landscape. Apart from the visual appeal offered freely to any passer-by, this is also a form of social activism. Each box is unique and distinct, expressive of the individual artistic character, and guided by the universal idea that we are not alone in the world. The works are also wake-up calls in quest for truth: we are all, with everything we do, directly responsible for the planet Earth, nature and all living things.
The TransformaTivat tour is an offer for an eye-appealing excursion, for locals and visitors alike, to explore and enjoy adorned cabinets as mini works of public art. The tour is a perfecly accessible little tour to everyone enjoying murals, public and street art.